ECCU Members Make Powerful Statement with #makeastatement
Back in October 2014, we launched the #makeastatement campaign to not only encourage ECCU members to switch to eStatements by the end of February 2015, but to also raise awareness about three community organizations who are all about being green and loving nature. While there were many wonderful organizations out there who fit the bill, ECCU staff ultimately chose the Kalamazoo Nature Center, the Fresh Food Fairy, and Southwest Michigan Land Conservancy (SWMLC).
We designated $3,000 to divvy up between the three organizations, and let members decide how much each organization received. So from October through February, members learned more about each organization through our website, blog, and videos. When they switched from paper statements to eStatements through HomeBanking, they had the chance to vote whether eStatements were for Food Fairies, Conservation Heroes (SWMLC), or the Birds (Kalamazoo Nature Center).
Additionally, as a way to recognize all members who were signed up for eStatements, ECCU held five monthly drawings for a $100 gift card.
So…was the #makeastatement campaign a success?
With 4,140 members switching to eStatements, $500 awarded to paperless members and $3,000 donated to three outstanding organizations, the answer is a resounding “YES!” We are so proud of our members for choosing to #makeastatement!
First Place: Kalamazoo Nature Center
57% of votes | $1,710
eStatements Are For The Birds! At least that’s what more than half of our members thought. Congratulations to the Kalamazoo Nature Center who will use these funds for their Birds of Prey program. “Thanks again for including KNC in the campaign,” said Lisa Panich, Kalamazoo Nature Center’s communications director. “One of our VPs said ‘I’m so glad I do all of my banking there.'”
Second Place: Southwest Michigan Land Conservancy
23% of votes | $690
Coming in second place were our Conservation Heroes at the SWMLC. A little wind and muddy trails didn’t stop us from a lovely photo op at the Chipman Preserve in Comstock. “Thank you, ECCU, for your generous support of our conservation work in southwest Michigan!” praised Miko Dargitz, SWMLC Development Associate. SWMLC plans to use the funds toward the 69-acre KL Avenue Nature Preserve for savanna and prairie restoration, and adding trails and parking for broader public access.
Third Place: Fresh Food Fairy
20% of votes | $600
It was neck and neck between the Fresh Food Fairy and SWMLC for the entire campaign! Luckily everyone was a winner and ECCU’s President/CEO Julie Blitchok happily presented a check to Hether Jonna Frayer, aka the Fresh Food Fairy. Hether plans to use those funds to help support her classroom presentations to nearby schools.
Congratulations everyone! This was such a fun campaign and we look forward to building upon the relationships established with each organization and already have some fun ideas in the works. We encourage you to learn more about them and support them whenever the opportunity arises.