It’s official…the Resource Center is award-winning!
Let’s take a stroll down memory lane, shall we? February 9, 2015 started off as a typical Monday. If memory serves, the sun was shining…birds were chirping (birds chirp in February, right?)…lots of coffee was consumed. At ECCU, Director of Marketing Tina Mason was catching up on emails from the weekend when one particularly caught her eye. The subject line read: “CONGRATULATIONS! At least one of your credit union’s entries has won a Diamond Award!”
She eagerly shared the news with the rest of the marketing team. High-fives, fist bumps and maniacal giggling ensued. (Or something like that.)
The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry and is presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in 29 categories ranging from advertisi
ng to community events and beyond.
This year, the competition was unprecedented and the judging was more rigorous. We are so honored that our blog stood out among more than 1,050 entries and resulted with a Diamond Award in Electronic
The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
This isn’t the first time ECCU has received an award for marketing initiatives. The credit union has received 22 marketing awards, including seven additional Diamond awards in various categories, most recently for our website and a direct mail campaign.
On a personal note, as a part of this marketing team and contributor to the blog, I am proud to share in the effort to educate consumers on topics relevant to their financial well-being. I feel lucky to work for a credit union with such a heavy focus on members and the communities we serve.